Sociological Survey of Factors Influencing Tourism Satisfaction (Case study: Foreign Tourists in Kish Island)

Document Type: Original Article

Authors

1 Department of Sociology, Islamic Azad University, Babol Branch Babol, Iran

2 Department of Sociology, Malek Ashtar University, Tehran, Iran

Abstract

The purpose of this study is to do a sociological survey of the factors affecting tourism satisfaction. This study is carried out with sample group of 250 foreign tourists in Kish Island, by the survey method and the data is collected by an English questionnaire. The study uses Maslow’s Need Hierarchy Theory, Homans’ Exchange Theory, and Morton’s Instrument and Goal Theory to explain the tourism satisfaction. The findings of this survey showed that there are meaningful and positive relationships between the factors of population, economy, tourism knowledge, tourism experiences, tourism attractions, propaganda, Iran’s political situation, nationality, religion, and tourism satisfaction. The results of the multivariable analysis show that the variables of market attraction, tourists’ rights, historical attractions, and the age are the parameters that are most effective. The factors are entered into the regression equation in the field of tourism satisfaction and they could explain more than half of the changes of the dependent variable.  The study model explains more than half of the variance of the dependent variable (tourism satisfaction).  Regarding this, it seems that the theoretical model of the study, which is derived from the theories of Maslow, Homans and Morton, is a proper and efficient model to evaluate the tourism satisfaction.

Keywords


Afjeh, S. (1997). Studying the political, economic, social, moral and cultural dimensions of tourism. Corpus of the First Conference of Kish Tourism, (Mar. 1997).

2. Baimtoph, L.  (1997). Sea tourism potentials in Chabahar, Iran Shenakht Magazine- No. 6, 391-393.

3.Baizaei, T. (1997). Problems and insufficiencies of tourism in Iran, Corpus of the First Conference of Kish Tourism.

4. Coltman, M. (1989).  Tourism marketing.  Routledge Press.

5. Getty, V., Norway, M. (1996). Tourism science. Tehran: Saamenol Aemeh Cultural Institution Press.

6. Harrison, D. (1995). Tourism and less developed countries. New York: Wiley Press.

7. Huey, H. L. (1997). Development of beach resorts: Opportunities for coastal recreation and tourism in Taiwan. International Official of Travel Organization (IUTO), Technical Bulletin, 4 (6), 8-9. Geneva.

8. Jafari, J. (1981). Toward a framework for tourism education problems and prospects, Annals of Tourism Research University of Wisconsin Stout, Vol. 8, p 15. USA.

9. Kerlinger, F. (1987). Multivariable regression in behavioral survey. Tehran: Center of Universal Press.

10. Koser, L., Rosenberg, B. (1999). Fundamental theories of sociology. Tehran: Ney Press.

11. Lea, J. (1988). Tourism and development in the third world. New York: Routledge Press.

12. Mohsenian, M.  (1993). Tourists’ viewpoints in Journey to Iran.The First Conference on Iran-tourism, World-tourism, and Development.

13. Neuman, N. M. (1994). Social research method. Massachusetts: Bacon.

14. Park, K. S. (1997). Understanding the social network structure of Korea older adults' tourist behavior: A preliminary step in tourism development.  International Sociology, 58(12), p 4808-A.

15. Rahnamaei, M. (1997). Conditions of increasing Iran’s share of tourism market. Corpus of the First Conference of Kish Tourism.

16. Ritzer, G. (1995). Theory of sociology in current era. Tehran: Elmi Press.

17. Rostamkhani, M. (1994). Studying the sociocultural capabilities of tourism in Zanjan Province. Islamic steerage and culture ministry. Zanjan: Administration of Islamic Steerage and Culture.

18. Skidmore, W. (1996). Theoretical thought in sociology. Tehran: Taban Press.

19. Tzartas, P. (1991). Tourism: economic social impacts. London: Rutledge Press.