The Effect of Consumer Media on the Indicators of Rural and Nomadic Lifestyle (Case Study: Youth (20-34 Years Old) in Gilane Gharb Province in 2017)

Document Type: Original Article


1 *PhD Student, Faculty of Social Science , Islamic Azad University, Tehran Center, Tehran, Iran

2 Department of Sociology, Islamic Azad University, Rodehen Branch, Rodehen, Iran


The present study was conducted with the aim of effecting consumer media on the Indicators of rural and nomadic lifestyle Gilane Gharb in 2017 by descriptive method. The statistical population consists of youths of 20-34 years old in rural and nomadic of Gilane Gharb. The multi-stage cluster sampling method was used and the sample size was 381 based on Cochran's formula. The data were collected using a questionnaire designed by the researchers and containing 172 questions. The research hypotheses were obtained: by calculating the Pearson correlation coefficient (-0.225) and (P


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