A Sociological Study of Media Effects on Youth's Domestic Values (Case Study: Youth of 15-29 Years Old in Mazandaran)

Document Type : Original Article


Department of Sociology, Babol Branch, Islamic Azad University, Babol, Iran


The purpose of the present paper is to peruse the sociological effects of media on youth domestic values. The statistical population consists of the cities of Mazandaran in 2016 which have access to the sociological effects of media on youth domestic values with utilizing a simple random sampling technique. The statistical population consisted of 110, 321 youth (men and women) at Mazandaran. A sample of 840 persons was selected. Furthermore, based on the present research findings, the regression effect indicates media and family cohesion have significant effect on domestic values and also family cohesion has significant effect on media. For examining the domestic values among people who use media and people who do not use, it is used t-test that showed there is a significant relationship between them. At last, chi-square showed that domestic values are different in the high, medium and low economic bases.


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